NME

NME – NEW MUSICAL EXPRESS



Choice 2 : NME “ First for music news”
The New Musical Express (better known as the NME) is a popular music magazine in the United Kingdom which has been published weekly by IPC MEDIA since March 1952. It was the first British paper to include a singles chart, which first appeared in the 14 November 1952 edition. The magazine's commercial heyday was during the 1970s when it became the best-selling British music magazine. During the period 1972 to 1976 it was particularly associated with gonzo journalism, then became closely associated with punk rock through the writing of Tony Parsons and Julie Burchill. NME is a British weekly music magazine. Featuring agenda-setting news, the UK's most comprehensive gig guide, definitive reviews of the week's hottest gigs, tracks and albums, and fiery comment from the nation's most opinionated writers, it's the essential guide to the week in music. Krissi Murison was named the magazine's eleventh editor on July 29, 2009. The magazine's first female editor, she took over on September 1, 2009. Arctic Monkeys, The Smiths, Klaxons and Oasis were all introduced to the world via the pages of NME. NME comes out every Wednesday, is priced £2.30 and is available in all good newsagents. NME has a circulation of 48,459.
• It is now the longest standing, most famous and biggest selling weekly music publication in the world.
• NME has chronicled and helped to shape the history of music over the last 50 years.
• Today NME remains at the cutting edge of new music.
• NME supports breaking talents as they emerge into the mainstream and gains unique access to the world's superstars


The content of NME

The content of NME magazine is huge, spreading wide across the mucis insustry and the news. Its content is things such as, Music news - up to the minute news from around the world featuring the biggest and coolest names , Exclusive features on the biggest names in music from established artists to the future music stars. Singles reviews - NME reviews of the UK's essential downloads, single and music video releases, album reviews - NME offers the most authoritative and influential reviews of albums prior to their release. Live reviews of the most exciting performances from around the world and gig guides - the biggest and the best gig guide in the UK covering the smallest to the largest music venues. Access to photographs taken by NME's world - renowned music photographers and much of this content feeds from the award winning website NME.com including the latest news, features and reviews from the music scene.




The publishing institution of NME
IPC Media is a leading UK consumer magazine publisher, started in 1968. Almost two in every three UK women and over 44% of UK men read an IPC magazine. That's almost 26 million UK adults.
IPC's diverse print and digital portfolio offers something for everyone. Our 80 magazines include What's on TV, Pick Me Up, Woman, Now, Marie Claire, In Style, Woman & Home, Ideal Home, Nuts, Wallpaper*, Country Life, The Field, Rugby World, Practical Boat Owner and Look, our latest high street fashion and celebrity weekly. Our digital properties include NME.com, the third largest commercial music website in the UK and housetohome.co.uk, the UK's first homes portal. IPC’s brands are very simply at the heart of the UK's cultural life.







The typical reader profile
Visually looking at the NME front covers, it seems that the magazine is in particular aimed at men. It would be aimed at someone who is very much involved in music, maybe is already in a band or is looking to enter the main music industry. As NME is a weekly magazine, the reader profile would be someone that can afford to buy it.

This image founded, shows what people would expect the typical reader to be like.






Layout Trademarks of NME

NME is the same as any other magazine. It has all the conventions to make it a perfect weekly magazine, showing and contributing to its status and well earned reputation.
NME shows all the latest music, photo shoots and stories on artists, the latest news and many more. Fantastic photography and good layouts are used to make sure that the magazine is to a excellent quality, and making it clear and readable for the reader.






Here is a selection of pages from a NME magazine. It’s clear that all of the main conventions are displayed, great pictures, bold heading, and articles all fitting in with the main image of the magazine.




The Images are all over a extremely high quality, and are very clear. The imagea are big, setting the scene for the article, and showing the band Cleary. The Images all a extremely high quality, and are very clear. The articles are often out in columns, with a bold, clear heading standing out clearly across the page. All of the Colours fit contrasting with each other.



Does NME reflect the values of its audience?
NME has a great track record - 50 years experience of cutting edge journalism for music fans and the most Up To Date - NME.COM is the first with music news around the world, with real time updates. Its extremely accurate - If you want the truth and confidence in what you publish then choose NME.COM
Access to the stars - Every day of the week, any where in the world NME is reviewing all the biggest names and the newest bands. It has easy Integration, the content delivered to you whenever and however you want it and it’s extremely cost effective - A fraction of the true commission cost, and access to the best writers.