Reader profile for my magazine.

Reader profile for One Music Magazine.

A reader profile is a piece of text that describes what people read a magazine. It is useful for competing magazines as it can describe their target audience right down to tiny details.

The reader profile for One Music magazine would be someone who is of a older more sophisticated audience. The typical age group for the magazine would be in the twenties, however it is common for someone 16+ to be reading the magazine. The reader would be someone who is interested in music, but also in more depth, by being interested in the industry and music from all other countries, in particular interested in music coming out of the USA.

The magazine is going to feature classy photoshoots and critically acliamed phtographers and writters, so a good strong intrest and knowedge into this feild would be valuable to. The magazine would beon the shelves next to Vogue and Vanity fair giving it high to end value.
The reader are often either in College/University or in quite good paid jobs, as the magazine is aimed at a sophisticated audience, so a reasonable price no more than £5 would be acceptable.

They are often heavy Internet users, often buying and downloading of of itunes, and the readers ipod would consist of Kings of Leon, coldplay, Kasabien,pixxe Lott and radio1 is often a favourite.

There not heavy into festivals, however 1 every summer is normally chosen, in particular, V or Reading festival. There style would either be smart and sophisticated, or totally opposite and individual.


Example of reader profile- WORD MAGAZINE
He is a very high-earning ABC1 male aged between 30 and 55. While we're blowing smoke up his fundament we shouldn't neglect to mention that our research shows that 44% of Word's readers earn over £50,000 and 11% earn over £100,000. He used to be what the entertainment retailers call the £50 guy but our last reader survey shows that this is out of date. He's now likely to be spending more than £90 a month on music, films and books.

When he was 19 music was his world. Music magazines were his first real print addiction. They gave him a sense of community, a language, a style and a whole new way of looking at the world. You won't find him following the crowd but you might find him leading it. He's trusted by his peers as the person to turn to for an informed opinion on music and media.
Now that he is over 30 with a partner and possibly even a family, he is as passionate about music as ever but his interests have broadened to encompass other forms of entertainment and new technology to enjoy these on. He is still after the sense of community he used to get from music magazines, but until the arrival of Word felt there was no longer anything in the market for him. On one hand he feels too old for what he considers to be the over-heated world of the current entertainment monthlies and on the other he does not want to live in the past with a nostalgia magazine.